Meet Abbey Blake: Fractional Head of Growth for Multi-Location & Experience-Driven Brands

I help brands fix underperforming marketing systems by aligning strategy, creative, and execution so growth becomes predictable again.
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“My goal for each and every client – to be a source of joy in their brand growth journey.”

Most brands don’t have a marketing problem - they have a systems problem.

Common symptoms I see:

 

  • Blogs that exist, but don’t drive authority or leads

  • Email lists that are underused or sales-only

  • Organic social that feels disconnected or inconsistent

  • Strong operators who struggle to clearly explain why their brand is different

When messaging, content, and strategy aren’t aligned, growth stalls – regardless of how much money is spent.

Z

Franchises

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Boutique Fitness

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Wellness Brands

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Hospitality

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SaaS-for-operators

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Restaurants

Most brands don’t have a marketing problem - they have a systems problem.

 

  • Messaging isn’t aligned across channels

  • Leads look good but don’t convert

  • Creative is disconnected from strategy

  • Marketing and sales aren’t speaking the same language

I step in to fix the system, not just run campaigns.

What I Do

 

I focus on the owned channels that compound over time:

  • Content & narrative that positions your brand as a leader

  • Blogs built for authority, SEO, and sales enablement

  • Email campaigns that nurture, convert, and retain

  • Social strategy aligned with your real business goals

I don’t chase algorithms or vanity metrics.


I build systems that make growth feel clearer, calmer, and more sustainable.

12

Years of Social
media Experience

160K

Follower
Personal Brand

Limitless

Creativity Through
Unique Storytelling

A Little About Me…

“My favorite part about marketing is the ability to create a space for brands to shine and grow.”

Abbey is short for Abigail, which means “source of joy.” That’s my goal for each and every client – to be a source of joy in their creative journeys. I love to share my skills with others to bring out the best in what they have to offer. Everyone has something special and unique to give to the world. It’s time to tell your story in a way that stands apart from the others. Whatever your marketing goals are, I’m here to help you understand your audience, create the right content, and build an community of loyal customers. 

Let’s Dive In!

– Abbey

Get In Touch

Who I’ve Created With

Ready to Get Started? Drop Me a Line!